Inez & Vinoodh
All tickets to Lady Gaga’s seven-night residency to bid farewell to New York’s iconic Roseland Ballroom next month sold out within minutes.
But Citi will offer additional tickets beginning Feb. 22 at 10 a.m. eastern at livenation.com, allowing Citi ThankYou cardmembers the exclusive opportunity to purchase tickets to a VIP soundcheck prior to the penultimate performance on April 6. The other sold-out dates will take place March 28, 30, 31, April 2, 4 and 7.
Tickets will be sold for $400, including all service fees, and access to the performance itself. Additional details on the extremely limited allotment will be at citiprivatepass.com/thankyouevents.
“We are ecstatic to partner with Lady Gaga on what is sure to be an amazing preshow experience at the Roseland Ballroom,” says Jennifer Breithaupt, senior VP of entertainment marketing at Citi. “Through our access programs we strive to create lasting memories for our Citi cardmembers, and this will be an event to remember.”
The Roseland residency will preview Gaga’s upcoming tour, which is also proving to be a hot ticket both in Live Nation pre-sales and the other true gauge of a tour’s viability — the secondary market. As Billboard reported exclusively last week, Gaga was the “most anticipated” artist on tour in 2014 according to secondary ticketing site StubHub’s popularity market, which indicates the increase in keyword searches on StubHub the week after a tour’s announcement.
Gaga promoted a 900% increase in searches the week after the tour’s announcement, followed in anticipation by George Strait (up 700%), One Direction (up 400%), Miley Cyrus (up 345%), and Billy Joel (up 145%) in the first week after their respective tours were announced.
Not surprisingly, tickets for the Roseland dates are going at exceptionally high rates as well — after all, it’s a rare chance to see the singer play a 3,500-capacity club before hitting arenas with crowds of 18,000 or more. The opening night on March 30 currently has secondary rates as high as $6,603 per ticket on StubHub.
By Andrew Hampp, New York